David Jones, Global CEO of Havas, Global CEO of Euro RSCG Worldwide and Co-Founder of One Young World will lead the judging of the Creative Effectiveness Lions category at the Cannes Lions International Festival of Creativity. The category launched last year.
Philip Thomas, CEO of Cannes Lions, says about the appointment, “The recognition of fresh ideas and the successful use of creativity advance the industry paving the way forward for the future. We are honoured to welcome such eminent authorities as David...to steer his jury to debate and award the most ground-breaking work in the category.”
At the forefront of the next generation in advertising, David Jones is the youngest global CEO in the history of advertising. In his role at Havas, he is responsible for all creative, marketing, media and design companies throughout the network of more than 16,000 people.
David was the driving force behind the hugely successful ‘Tck Tck Tck’ campaign for Kofi Annan for the 2009 Copenhagen Climate Summit, with 18 million people signing up as climate allies, and is the co-founder of One Young World, the premier forum for young leaders across the globe. He worked closely with David Cameron and the UK Conservative Party from 2007 up to and including Cameron’s election as prime minister in 2010.
“Over the past decade creativity has emerged as one of the most significant competitive advantages in business,” said David Jones. “Today you can no longer buy attention, you have to earn it. And in a world of more and more messages, shorter and shorter attention spans, and smaller and smaller screens, powerful creative ideas that cut through have never been more important. I'm delighted to chair the effectiveness jury that will reward the truly brilliant creative thinking that has driven proven profitable growth”.
